Hard Skill
- Google Ads
- Facebook Ads
- Google Analytics 4
- Google Tag Managerr
- Webflow Development
- WordPress Development
- Social media management
- On Page SEO
- Graphic Design
- Video Editing
- UI & UX
Experience
February 2024 - September 2024
Performance Marketing Specialist at SMTK DIGITAL
Google Ads & Meta Ads
- Designed, Developed, and Executed 17 High Performing Google FacebookCampaigns for Insurance, IT/Tech, Real Estate, Automotive Clothing, Food andClients Such as Family Raksha, Bombay Motor Works, Monloom Boutique, PrimiDubai Real Estate, and More.
- Initiated New Ways Of Reaching Out To Customers And Prospects Via GoogleAds And Facebook Ads Products - True View Ads On YouTube, Custom RuleAudience List (Different Audiences Were Created For Important Conversion ItemsSuch As - Add To Cart, Checkout, Sales), Google Shopping Ads, Merchant CenterManagement, Facebook Catalog Sales, Commerce Manager Management Etc
Web Development
- I Have Created Over 7+ Fully Responsive And Mobile-Friendly Business Portfolios And E-Commerce Websites (That Integrate Secure Payment Gateways And User Friendly Shopping Carts, Feature Custom Designs Tailored To The Brand’s Unique Identity, And Implement SEO Best Practices To Enhance Online Visibility).
October 2024 - November 2024
Digital Marketer at AERO ARMOUR
Facebook Ads Campaign Management
- Developed and managed targeted ad campaigns for our clothing brand, focusing on promoting our premium t-shirts. Leveraged data-driven insights to refine targeting strategies, optimize ad placements, and increase overall ROI. Successfully boosted product reach and engagement through tailored ad formats, including dynamic ads and carousel ads.
Product Catalog Management
- Oversaw Facebook Commerce Manager and catalog setup to ensure seamless product listings and ad synchronization. Regularly updated product information, pricing, and availability to maintain accurate and engaging shopping experiences for customers.
E-Commerce Platform Management
- Managed product listings on Amazon AWS and Shopify, ensuring that each product page was optimized with detailed descriptions, high-quality images, and accurate pricing. Worked with inventory teams to maintain up-to-date availability across all platforms, enhancing the customer experience and driving consistent sales growth.
Product Design Registration with IP India
- Managed the process of registering product designs with IP India, ensuring legal protection for our unique clothing designs. Coordinated with the design team to prepare and submit all required documentation for successful registration, safeguarding brand assets.
Soft Skill
- Decision making
- Communication
- Multi - tasking
Education Background
SEP 2023 - PRESENT NIHT, Kolkata
Course - Master Program In Digital Marketing
2022 - 2023 Goaltore High School, Medinipur (West Bengal)
- west bengal council of higher secondary education
- Class 12th Result - 71.6%
- Majored in - Science
2020 - 2021 Goaltore High School, Medinipur (West Bengal)
- west bengal council of higher secondary education
- Class 10th Result - 58.85%
CERTIFICATE
SEP 2023 - PRESENT Certification in Digital Marketing (NIHT, Kolkata)
JAN 2022 - JUN 2022 Midnapore Youth Computer Training Centre
Course - Information Technology Application